Amazon has become a treasure trove of opportunities for online sellers in India. Today, it has more than 1.4 million sellers who deal with diverse product categories to meet ever-increasing demand. Unlike a brick-and-mortar model, Amazon provides instant access to millions of Indian customers. In short, it offers a prompt way to scale an online business in India.
You can also use the Amazon online platform to sell products nationwide with or without in-house inventory. But before you get started, you must obtain Amazon Seller Registration, which involves submitting business details online. That said, here is everything you need to know about this registration.
What is an Amazon Seller Registration?
Amazon Seller Registration is your legal ticket to a massive number of online buyers with a high purchase rate. It involves enrolling in Amazon’s database by providing details concerning the business and its owner. Common details you should mention include,
- Your name
- PAN Number
- Aadhhar number, if required
- Business name and address
- Pick up address
- GST number
- PAN number
Benefits of an Amazon Seller Registration
- Instant access to millions of active buyers
- High conversion rate due to the immense popularity of the platform
- Potential to run paid ads, if required
- Seamless registration and onboarding
- Diverse product categories
- Nationwide selling potential
- No need to manage in-house inventory due to Amazon FBA (Fulfillment by Amazon)
- No need to bear delivery risks and expenses, as Amazon can handle that with ease
- Lower RTO (return to origin)
- Seamlessly scalable
Steps to Secure Amazon Seller Registration in 2026
Here is the step-by-step process of getting your business registered with Amazon India:
Step 1: Register Your Business
You can choose a partnership, an LLP, or a private limited company to register your business. Consult Advisou if you do not want to deal with legal hassles.
Step 2: Account Creation
Once your business is incorporated, head to the sellercentral.amazon.in[1]. to create a new account using your email. The account creation will also include entering the business structure, e.g., LLC or partnership.
Step 3: Verification
Enter your GSTIN and wait till the portal verifies your details. Complete the OTP verification to proceed to the next step.
Step 4: Enter Bank Details
Enter your bank account number, IFSC code, and deposit an initial amount into the account for validation.
Step 5: Logistics & Seller Profile Setup
Enter the store name, i.e., register brand name, and pick up address for order fulfillment.
Step 6: Video KYC Verification
To prevent fraud, Amazon India frequently requires a digital KYC step. You will be prompted to join a brief, live video call with an Amazon executive via your phone or webcam to hold up your original PAN card, GST registration certificate (Form REG-06), and identity proof.
Key to Starting a Profitable Amazon-backed Online Business
The success of any online business starts with checking the right boxes. Here’s what we mean:
- Though you can start an online business as a sole proprietor, it is not recommended due to unlimited liability. If you want to stay safe and keep your personal assets intact, register your business either as an LLC, a private company, or a partnership.
- Get the GST registration without fail. This will ease the onboarding process.
- Get the trade license. This is particularly important if you have a commercial space for order management.
- Do not overlook trademark registration if you are eyeing long-term growth and a better reach. It will also protect your brand from infringers.
- Be sure what you want to sell; whether you want to create your own brand or sell third-party products, get started with white-label products.
- Avoid diving into a product niche where the rate of return is frustratingly higher.
- Measure performance and track expenses from day one. Use online tools for error-free accounting and tax filing.
The road to Amazon Seller Registration begins with keeping legalities in check. From business registration to trademark filing, there are a number of things you must take care of before you dive into Amazon’s onboarding process. If this path seems overwhelming, you can get in touch with Advisou without any hesitation. We simplify the business journey for our esteemed clients by meeting legal requirements on their behalf. Whether you are looking for a company setup or a specific license, our experts can handle everything with precision.
Contact us now to begin a hassle-free online business journey.
Also Read: A 2026 Guide to the Startup India Registration Process
Frequently Asked Questions
Q: Why do I need to register an Additional Place of Business (APoB) for Amazon FBA in India?
A: Indian tax law mandates registering Amazon’s warehouse as an APoB on the GST portal using Amazon’s provided lease template before you can ship inventory there.
Q: How do I unlock my FBA shipping privileges in Seller Central after getting my APoB?
A: Once the government issues your updated GST registration certificate (Form REG-06) showing the warehouse address, upload it to Amazon for final approval.
Q: What automated tax deductions does Amazon India make on every sale?
A: Amazon automatically deducts 1% Tax Collected at Source (TCS) under your GSTIN alongside the applicable Tax Deducted at Source (TDS) under income tax guidelines.
Q: How can Indian sellers recover the 1% TCS deducted by Amazon?
A: You can easily claim the deducted TCS back as an input tax credit when filing your regular monthly GSTR returns.
Q: What operational marketplace fees apply to selling on Amazon India?
A: Sellers pay category-specific referral fees, closing fees, and logistics fees, all of which incur a standard 18% GST on the service charge itself.
Q: Is there a fee waiver for low-cost products on Amazon India in 2026?
A: Yes, Amazon India offers a zero-referral fee structure across roughly 1,800 low-cost categories for items priced under ₹1,000 to help micro-manufacturers.
